How Eye Contact with a Robo-Advisor Shapes Investment Decisions
Wednesday, October 5, 2022
Making eye contact is one of the most powerful ways to build relationships—whether it’s a new date or a potential business partner. But is it also true for robo-advisors which give consumers investment advice? Today many consumers do not trust robo-advisors, which are mostly text-based interfaces. In this talk, we present a new robo-advisor prototype in the form of a virtual social robot that makes eye contact and show how it impacts consumer trust and investment decisions in online experiments.