Increasing Revenue and Customer Loyalty with Smart Couponing at REWE and PENNY

Date:

Monday, November 18, 2024

Time:

2:00 pm

Summary:

At REWE and PENNY we enhance customer satisfaction through the recommendation of relevant coupons. In this talk, I will give an overview of how over the last two years we built a new reco engine focused on increasing revenue and being cost-efficient. I will explain how the team is structured and how we set up coupons and campaigns. Additionally, I will give insights into our tech stack and how we train and operate our models to work with millions of users and thousands of products.

Targeting Customers with Persona Matching at Mercedes-Benz

Date:

Monday, November 18, 2024

Time:

2:30 pm

Summary:

This case study provides a comprehensive examination of the methods investigated by Mercedes-Benz to personalize customer offers through the application of persona clusters. The project, initiated in a pilot market, involved the prediction of customer personas based on data collected from a global survey. The presentation will detail the process of obtaining labeled data for the purpose of training machine learning models, discuss the challenges encountered, and outline the prospective continuation of this initiative. Attendees will gain an understanding of the analytical techniques and strategic planning necessary to enhance customer experience and business outcomes.

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