Speakers:
The Journey to Data Mesh at Mercedes-Benz After-Sales
Date:
Monday, November 18, 2024
Time:
2:00 pm
Track:
Summary:
How do you motivate and guide an existing organization to create and share analytical data products to improve the results of analytics, machine-learning and ai? We will give you insights into our data product cookbook that motivates data mesh and data products, supports data consumers, and provides a step-by-step checklist to build a data product – from business model canvas to data models and lifecycle management.
Speakers:
Targeting Customers with Persona Matching at Mercedes-Benz
Date:
Monday, November 18, 2024
Time:
2:30 pm
Track:
Summary:
This case study provides a comprehensive examination of the methods investigated by Mercedes-Benz to personalize customer offers through the application of persona clusters. The project, initiated in a pilot market, involved the prediction of customer personas based on data collected from a global survey. The presentation will detail the process of obtaining labeled data for the purpose of training machine learning models, discuss the challenges encountered, and outline the prospective continuation of this initiative. Attendees will gain an understanding of the analytical techniques and strategic planning necessary to enhance customer experience and business outcomes.