At PAYBACK, a global loyalty program, a crucial aspect of upskilling initiatives within the ML/DL domain is the empowerment of citizen data scientists – subject matter experts – not typically rooted in conventional data science. Recognizing their unique position to bridge the gap between data analytics and real-world business cases, PAYBACK is leveraging AutoML tools to enhance their understanding of the ML lifecycle. Here, we present the approach adopted for training citizen data scientists.