Boost your Customer Understanding Using Survival Analysis
Tuesday, October 4, 2022
Survival analysis, the modeling of time-to-event data, is a statistical field with a long history and great potential to marketing and analytics. In this deep dive, you will learn about the brief origins of survival analysis and applications in the field of customer retention, which is of particular importance for subscription-based growth. Learn how to grow your understanding of customer churn, and learn how to better predict your customer’s lifetime, along with monetary aspects altogether.