Causal Geographical Experimentation in Marketing Made Easy
Thursday, October 6, 2022
The changes in the ads ecosystem have led marketers to lean on existing aggregate experimentation tools that assume a predetermined treatment effect. Choosing the treatment group to ensure you have high chances of detecting an effect is non-trivial. Built by Meta Open Source, GeoLift solves this problem by building well powered geographical experiments. Join us to go over why geographical experiments are necessary and their implications in the marketing industry, along with a demo of GeoLift.