Customer Lifetime Value for Subscriptions at RTL+
Tuesday, November 14, 2023
In an increasingly competitive Subscription-Video-on-Demand (SVoD) market, customer loyalty is key. RTL+ uses the Customer Lifetime Value project to track KPIs and visualize survival curves for different customer cohorts based on usage and marketing channels. Culminating in a model to predict remaining customer lifetime. The project has already aided RTL+ in making strategic budget decisions.