Speakers:
GenAI for Product Development and Marketing at bonprix
Date:
Monday, November 17, 2025
Time:
4:30 pm
Summary:
In the midst of the AI hype, more and more Generative AI applications have shown to deliver real business impact. In this session, I will showcase how bonprix has successfully implemented a suite of Generative AI services that drive tangible value in product development and marketing. From creating inspiring fashion product images to ensuring brand-consistent translations and generating article descriptions, these services measurably increase efficiency, save costs and are fun to work with.
Adoption of GenAI at PAYBACK: From Custom Agents to Scalable Enterprise Solutions
Date:
Monday, November 17, 2025
Time:
5:00 pm
Summary:
Generative AI is reshaping how PAYBACK approaches automation, quality assurance, and content optimization at scale. From AI-assisted teaser review and newsletter subject line generation to internal developer tools and booking QA support, we are leveraging LLMOps and multimodal models to drive efficiency and creativity. This talk dives into Alexander’s and Falko’s enterprise journey with GenAI: what worked, what did not, and how they are bringing AI into production across multiple domains.