How Not to Lie about Machine Learning: Data Science in Agile Teams at GfK


Tuesday, November 14, 2023


On demand



The interesting part about working on a research hypothesis: you typically don’t know the answer yet. Otherwise, no research would be required, and you could start using the results right away. This fact is the basis for many internal discussions on how to do data science in agile teams, where often we have been asked to commit on results after a given time budget. This talk is sharing experiences from one year of working on data science research in an agile environment at GfK.

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