70-80% of all digital transformations fail, we know this for decades. While IT is often blamed for it, tech is unlikely to be the root cause: Most transformations fail due to people issues. When setting up AMPs digital transformation in production, we closely connected the tech agenda with change. We will share how: the plant team was involved, we kept leadership involved and data helped to gain insights. Paper-free builds the data baseline, it serves as the main example.