ML, Data, and AI were destined to be THE game changers in the financial services industry. Data scientists came up with approaches that improved the business rather than just claiming big (or creating regulatory risks); they learned to manoeuvre around big data, bad data, legacy technology, and even GDPR. We will share several successful real-world examples that are productive today and revisit them in the light of GDPR as well as the coming EU Artificial Intelligence Act’s proposal.