Optimizing Outcome of Sales Calls at Auxmoney with Causal Machine Learning
Tuesday, November 14, 2023
Since outbound telephony is an effective but expensive channel in the lower sales funnel, we were facing the challenge to improve channel efficiency. This talk outlines our ongoing journey to steer sales calls according to the incremental gain in customer value they cause. We cover the main stations of this journey and what we have learned along the way: from set up of an experimental design to uplift model development to, finally, an automated decision system in its current state.