Predictive Subscription Lifecycle Marketing at DIE ZEIT

date:

Wednesday, October 5, 2022

Time:

10:45 am

Room:

Saphir 2

Summary:

A newspaper subscription is defined by various critical events, ranging from the end of the trial subscription to receiving invoices. Based on predictive analyses that anticipate customer behavior during these events, we develop, test, and implement customized marketing interventions covering the whole subscription lifecycle. You will learn about modeling via a custom AutoML-pipeline and its close intertwining with marketing execution that aim to maximize subscription lifetime value at DIE ZEIT.

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