70% of AI projects fail. Why? Is there a chance that the “people” aspect is ignored, including people selling AI products to internal customers? Why then not leverage the marketing framework of 5 Ps of marketing to address this challenge and learn how to market data & AI solutions? This keynote will show how this concept is being applied at a pharma company to market data products, addressing the product, price, place, promotion, and people … all of those elements essential for successful use of data & AI in any organization.