70% of AI projects fail. Why? Could it be due to incomprehensible solutions looking for problems? Why not leverage the marketing framework of 5 Ps of marketing to address this challenge and learn how to market data & AI solutions? This keynote will show how this concept is being applied at a pharma company to market data products, addressing the product, price, place, promotion, and people … all of those elements essential for successful use of data in any organization.