The End of Market Research as we know it? When Autonomous LLM-based Agents Run Surveys & Write Your Reports
Wednesday, November 15, 2023
Carolin and Rene present a case study examining the potential of Large Language Models like ChatGPT to transform the market research industry. Their prototype agent takes a market research interest as input, autonomously consults online sources to create a relevant questionnaire, conducts the survey using online APIs for a specified sample size and demographic, and generates a report based on the survey results. This includes quantitative data, as well as analyses of open-ended responses.