The End of Market Research as we know it? When Autonomous LLM-based Agents Run Surveys & Write Your Reports

Date:

Wednesday, November 15, 2023

Time:

3:05 pm

Room:

Saphir 2+3

Summary:

We present a case study examining the potential of Large Language Models like ChatGPT to transform the market research industry. Our prototype agent takes a market research interest as input, autonomously consults online sources to create a relevant questionnaire, conducts the survey using online APIs for a specified sample size and demographic, and generates a report based on the survey results. This includes quantitative data, as well as analyses of open-ended responses.

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