Yannick Stadtfeld

Role:

Data and Marketing Scientist

Company:

REWE Group

Talks

From Thousands of Survey Respondents to Millions: Modernising Lifestage Segmentation at REWE Group

E-Commerce Case Study: From Thousands of Survey Respondents to Millions: Modernising Lifestage Segmentation at REWE Group

Bio:

Yannick Stadtfeld is a Data and Marketing Scientist at REWE Group. Driven by a long-standing interest in human behavior, he studied Psychology at TU Dresden. Today, he combines behavioral science with analytics, machine learning, and AI to better understand customers and improve marketing effectiveness.

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